Made to Be Worn, Not Replaced

Durability is mostly a matter of construction, and construction is easy to hide in a photograph. The details we look at are the ones you notice after a few months rather than in the first week: whether stress points are reinforced, whether the stitching is even and dense enough not to pull, whether hems are finished cleanly on the inside as well as the outside, whether buttons are anchored through the fabric, and whether zips run smoothly without snagging.

We will not claim that every piece is indestructible, because that would not be true. What we can do is describe what a garment is made of and how it is put together, and work with suppliers who can meet the fibre and finishing standards we ask for.